Document Details

Document Type : Article In Journal 
Document Title :
“Social Class Categories and Brand-Name Loyalty in Jordan: the Case of the Wearing Apparel”
الطبقات الاجتماعية والولاء السلعي في الأردن : الملابس الجاهزة كحالة دراسية
 
Subject : Business Administration 
Document Language : Arabic 
Abstract : The influence of social classes on the consumption behavior of their members cannot be underestimated. Based on a quantitative approach, this study examined the link between social class categories and brand-name loyalty, regarding the wearing apparel in Jordan. Using a simple random procedure, a sample of 1000 households of the capital of Jordan (Amman) was selected for this study. The results suggested that high and upper-middle social class members are loyal to certain brand-names. Lower-middle and low social class members are not loyal to certain brandnames. Jordanian manufacturers of the wearing apparel could make good use of the concepts of social class and brand-name loyalty. This could be reached through promoting an information environment where the psychological influence and the social prestige of the product is promoted. 
ISSN : 1319-0997 
Journal Name : Economics and Administration Journal 
Volume : 16 
Issue Number : 1 
Publishing Year : 1423 AH
2002 AD 
Article Type : Article 
Added Date : Sunday, October 11, 2009 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
حسين عبدالله العمري HUSSEIN ABDULLA El-OMARIResearcher  

Files

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 21807.pdf pdf 

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